Concept and artistic direction by Alessio Ballerini
SoundTales, “stories through sounds”, is a new format for narrating the entrepreneurial fabric of the business context through a study of organizational soundscapes, resulting in a video centered on the language of sound.
The sounds of places of production and of production processes, reworked by the artist and fashioned into a soundscape composition, become the identifying element which gives form and rhythm to the organization’s vision.
SoundTales brings together sound and video art and businesses, infusing company brands with new meaning through original promotional pieces that showcase the poetic expression of the artists.
The SoundTales concept was developed that to the collaboration with the Gagliardini company of Jesi (Ancona), which hosted a soundscape composition workshop and whose sounds were used in an international call for sound designers.