Vitamina A – Artisti integratori di impresa (Artists Corporate Supplements) is a research project led by Sineglossa Creative Ground within SINC, one of the pillars of the Marche region Performing Arts Consortium (Consorzio Marche Spettacolo), which aims to develop artistic intervention models to meet the needs of enterprises.
Vitamin A is the study on the relationship between art and business in the Marche Region.
Through the testimony of 24 companies of the Marche Region, heterogeneous in terms of size and production sector, the report investigates the most representative areas of corporate life and the relationship between business needs and artistic skills.
Starting from the reflections elaborated during the meetings with the companies, three Art & Business interventions were designed and realised, of which results are reported in a document, downloadable here (in Italian).
For a summary of the report read the article published in the Giornale dell’Arte (in Italian)
Lead Art – The company led by an orchestra conductor
Scope of intervention: Leadership management
Design and production: Rossini Symphony Orchestra
Artist involved: Daniele Agiman, conductor
Beneficiary company: e-xtrategy, coding to share
Champions of Made in Italy
Scope of intervention: External Communication
Concept and realization: Arena Sferisterio Association
Artist involved: Paolo Bragaglia, musician and composer
Beneficiary company: Nuova Simonelli, production of espresso coffee machines
Ecce Luciana – Pasta becomes an art work
Scope of intervention: Corporate Culture / External Communication
Design, implementation and coordination: Sineglossa Creative Ground
Artist involved: Annaclara Di Biase, visual artist
Beneficiary company: Luciana Mosconi, production of egg pasta
Vitamin A is a project by Sineglossa Creative Ground, made within the Evolved Cultural District S.IN.C. project- Entertainment Innovation Creativity implemented by Consorzio Marche Spettacolo