The world we live in confronts us with enormous challenges, from the urgency to tackle climate change, to rethinking the future of humanity in the post-Covid era up to the technological revolution represented by artificial intelligence: to respond to these challenges it is necessary to change the way we act, and first of all the way we think. Artists have the skills to help create new models. Not only techniques, but also personal competences, the so- called soft skills: artists break pre-established patterns by generating disruptive ideas, creatin gempathic relationships, learning from failures: these skills, these soft skills, are the same that characterize innovative processes, what is needed is to put in contact the artists with the contexts in which innovation is produced. We are the enzyme that makes this connection possible.
As a research center, we shape new methodologies; as a cultural organisation, we implement best practices by matching artists with universities, public administrations and enterprises in order to create complex ecosystems where knowledge, skills and visions are blended to generate innovation. In order to raise public awareness on our issues we curate art+b=love(?), a yearly festival dedicated to the innovative power of art.