Bioculture is a pilot project in the UK that supports and promotes a consortium of organic winegrowers, called Terroir Marche, as well as our territory, the Marche region, through a new tourism concept.

For the very first time, this journey will be undertaken by a group of six young artists of excellence.

Much like pioneers, the artists chosen to participate will gather traces and impressions of the inland areas they will cover and give them back to the public in the form of their own creations, compiled in a multimedia app. It will contain not only their works, but also the pathways they will explore and all of the business activities, such as agri-tourism accommodations and restaurants.

All of these elements which, along with Terroir Marche, share a commitment to quality of both processes and products, attention to the landscape and the individual, and passion and respect for their work, will make the journey repeatable and welcoming.


The artists


Alessio Ballerini

Multimedia artist, uses a computer and other devices to create experimental, minimalist and multi-stratified sounds and film. In 2010, he founded AIPS (Archivio Italiano Paesaggi Sonori) together with Francesco Giannico. The two also founded Oak Editions, an art music label, in 2013. He played and realized projects for the main Italian festivals, galleries, museums, and other international venues.


Fabrizio Carotti / Simona Sala

Fabrizio Carotti, born in Jesi in 1980, he went on to earn a degree in Philosophy, with a major in Aesthetics, from the University of Bologna. After carefully researching the expressive potentialities of technological media, he has been working in the field of digital painting since 2008. He is the founder of Wishot, an association that promotes contemporary photography, and has been involved in the language of video-photography since 2010.

Simona Sala is the co-founder of the Italian theatre company Sineglossa. She introduced Art du Dèplacement and Kalaripayattu to her actor training, in collaboration with Laurent Piemontesi, founder of Yamakasi. Since 2011 she has been working with TeatrZar at the TheGrotowski Institute in Wroclaw (Poland), co-creating the dramaturgy of physical actions in its latest performance, Armine, Sister. She is currently doing research connected to the dynamics of tempo-rhythm, the accumulation of a performer’s energy and its dramaturgical potentiality.


Giacomo Giovannetti

Giacomo Giovannetti has always intertwined the graphic and expressive with his didactic activity. He lives out his artistic experience through an inclusive and intercultural vision, reproposed in his graphic works ( and his teaching workshops. An avid traveler, he loves rap-influenced ethnic music, the symbols and forms of the most far-away cultures, which he taps into so as to add color to and continually renew the semantics of his everyday life. Since 2011 he has been working on the Upupa&Colibri – creative solutions.


Rachel Rose Reid

Rachel is a writer, storyteller and performance artist. She was raised in London, England on a hybrid of immigrant heritage, English folk music, and urban jungle, which comes out clearly her unique style.

Rachel has created and performed stories and poetry for (amongst others) BBC Radio 3, Billy Bragg, theSouthbank Centre, the Royal Shakespeare Company, the London Symphony Orchestra and the Charles Dickens Museum, where she was the Writer in Residence for the Dickens Bicentenary. She has performed her work at theatres and festivals internationally including Nuyorican Poets Cafe (USA); Alden Biesen (Belgium); Words Festival (Denmark), ACT Theatre, Canberra (Australia); Fortellerfestivalen (Norway); Contos de Liberdade (Portugal), Shakespeare & Co (France), and at Brighton and Edinburgh Arts Festivals in the UK. Rachel also creates participatory ritual, reintroducing meaningful ceremony to city-dwellers from diverse backgrounds.


Art in Business, Artwalks