Creative Soft Skills


Archetypes and Soft Skills

How to recognize your soft skills through Jungian archetypes and narrative language, an innovative methodology

Creative Soft Skills wants to develop a methodology that identifies and strengthens the artist’s soft skills in an innovative and revolutionary way.

How? With a methodology that uses the Jungian archetypes to accompany young artists in focusing and increase the value of their own soft skills.


Why are soft skills so important?

The importance of soft skills, according to the business world, and more generally to work, is now recognized by the major research bodies and the most innovative companies in the world.

In 2013, Google launched the Oxygen project, with the aim of verifying the hypotheses on which it based its criteria for job hiring. The project produced surprising results, demonstrating how STEM (Science, Technology, Engineering and Mathematics) skills were in the last positions among the eight characteristics shared by the best employees of the company. 


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